Techniques to Effectively and Respectfully Communicate With the Latino Community

Do you feel like important messages are getting lost in translation and engagement in your programs remains the same?

Don’t know where to start? Start with us!

“2640 Media’s Roundtable webinar is crucial for any/all organizations to improve their strategic outreach to the Latino/x communities. The way the information was presented was introspective and impeccable to be applied to any existing marketing strategy. From the perspective of a very small nonprofit team, this information is invaluable to reach our Latino/x communities better!”
Rebecca Young

Marketing + PR Manager, Act One

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THE WORKSHOP

Reaching & Engaging Latino/x Audiences

Data, Culture & Communications Strategies

How can you build genuine relationships with the Latino/x community if your organization does not have a firm multicultural foundation?

In today’s dynamic and ever-changing global marketplace, engaging Latinos is the new strategic imperative for organizations that want to achieve and sustain growth. This workshop explores how to strengthen inclusion, build strategic partnerships, identify cultural similarities and differences, learn universal story-telling techniques and social media strategies among other important topics.

Workshop Topics

  • The Latino/x landscape in your local area
  • Intercultural awareness, and why is it important
  • Organizational barriers
  • Cultural assumptions
  • Transcreations vs translations
  • Cultural differences & commonalities
  • Language & perception
  • Universal narrative structures
  • Latino PR
  • Latinos and the online world
  • Action steps to cultivate intercultural awareness in your organization

Who is This Workshop For?

Our workshops are designed for organizational leaders, marketing and communications professionals and board members who are ready to take it to the next level. This workshop is ideal for up to 60 participants.

Don’t Know Where to Start?
Start With Us!

Schedule a consultation with our team and start building a long-term relationship with the Latino/x community.

Workshop Speakers

linda norquist

Linda Norquist, MBA

PRESIDENT OF 2640 MEDIA | MARKETING STRATEGIST

Linda is a digital advertising and sales expert who understands the importance of creating culturally inspired campaigns to connect diverse populations within the United States. Her passion for multicultural marketing and helping people has allowed her to build an extensive network through a myriad of industries that have helped her clients achieve impactful results. Her professional experience includes digital advertising strategy, Latino social media and Latino strategy marketing, with corporate and non-profit organizations. She believes in the importance of leading change instead of chasing it.
linda norquist

Marisol Peláez

MULTICULTURAL PUBLIC RELATIONS STRATEGIST

Marisol Peláez is a Marketing Public Relations professional from Hidalgo, Mexico with over 8 years of experience. She is a Multicultural Public Relations expert and specializes in helping leading brands develop integrated communications strategies, focused on the U.S. Latino market. Marisol has developed PR plans and managed media relations for diverse clients that include: Dignity Health, Barrow Neurological Institute, Muhammad Ali Parkinson Center, University of Arizona Cancer Center, Arizona Public Service (APS), Phoenix Zoo, Desert Botanical Garden, the Arizona Super Bowl Host Committee, the NFL, Phoenix Art Museum, Sandra Day O’Connor Institute among others. Marisol consistently looks to dig deeper, to be authentic and to provide a higher level of content to the Latino audience. Marisol does an outstanding job of promoting her clients within multicultural audiences by offering a full understanding of the culture, consumer behaviors, traditions and language. This means going beyond the traditional and stereotypical images that companies often fall back on, creating deeper connections by addressing the needs, dreams feelings and deeper emotions of the audience, in a way that is relatable and authentic. Her patience, commitment, involvement, creativity and role as a bridge between clients and media outlets make her work extraordinary.
july duran

Juliana Duran

DIRECTOR OF BUSINESS DEVELOPMENT AT 2640 MEDIA

Juliana was born in Bogota, Colombia. She is a driven, visionary leader with a strong ability to help organizations bring their ideas from paper to reality. Juliana’s experience as a Marketing Executive and ED for non-profits like Park City Community Foundation and Pando Labs has helped her understand day-to-day nonprofit work very well.

Juliana has served on the boards of Sustainable Startups, The Wasatch Back Big Brothers Big Sisters, and Solomon Fund. Participating in the Community Foundation of Utah’s Social Investor’s forum, and the BYU Ballard Center’s Social Venture Academy as a judge has inspired Juliana to learn more about the different approaches that private and public organizations implement to produce measurable positive outcomes for their communities.

Juliana has been working with 2640 Media and nonprofits in the delivery of a multicultural marketing strategy to reach Summit County’s Latino/x population.

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Schedule a consultation and begin building long-term relationships with the Latino community!

What other nonprofit professionals are saying:
“I want to thank you for this wonderful roundtable! My entire team attended and we found it to be one of the best sessions we’ve attended on this topic, especially in such a short time. The specific information presented and stories shared were super helpful and engaging. The presentation even answered some of the questions we’ve got on our internal list that have been waiting to be addressed.”
Nell Larson

Swaner EcoCenter

“This has been an exceptional presentation!! Thank you for sharing your knowledge and your enthusiasm. 😉 Excelente Trabajo!!!”
Lizeette Zurita

Holy Cross Ministries

“This is such helpful information! Thank you so much for recommending these organizations and strategies.”
Sarah Woodbury

Wild Utah Project

“As we work on reaching out to our community, thank you for talking about translation vs cultural interpretation.”
Fanny Blauer

Natural History Museum of Utah

“Thank you, Juliana, Linda and Marisol. Fantastic presentation.”
Jen O'Brien

Park City Schools

FAQs
Will we receive a recording of the workshop afterwards?
Yes.
Can I purchase a ticket as an individual?
Currently, no. You can schedule a workshop as an organization or group.

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