2019, is the year of digital and online marketing. Marketing has become multi-channel. For example, analytics, creative, social media and many more. It is important to keep up with the latest trends but to be ahead of them, prepare, strategized and implement.
Read the top 4 Digital Marketing Trends for 2020: AI, chatbot, Omnichannel and Augmented Reality to help you with this process.
1. Artificial Intelligence (AI)
Will be ruling most of the digital marketing, powering customer segmentation. Through retargeting, push notifications, click tracking, whatever you want. The possibilities are endless!
How do you implement AI (artificial intelligence) to work for your digital marketing strategy? It depends on your business goals and your channels. Your business should be working with a digital marketing partner today, to leverage AI solutions. Don’t get behind your competition. Apply these marketing trends today.
Types of AI used for Marketing purposes
All major brands are now using their own AI-powered recommendations. For example, services like Netflix and Spotify use this software to provide personalized recommendations of videos, or music. Publishers are using AI-powered content recommendation widgets that can identify related content to readers, and even personalize those recommendations based on the readers’ browsing habits.
Visual search or image recognition
Have you ever use a picture to search for a similar item? You can now use a search engine to find results that are visually similar to one another, just like a “traditional” text-based search finds results of a similar topic. This is becoming more common with platforms like Pinterest, and technology like Google Lens.
This kind of AI allows brands to perform sentiment analysis on social conversations and understand the current feelings towards their brand and products. Therefore allowing your business to spot potential issues before they become spread within the consumer. For example, Samsung used AI when the consumers detected an issue with a red tint on the screen of its newly-released S8 smartphone. The consumers started to post about their negative customer experience on social media. The AI software counteracted customer dissatisfaction thanks to social listening.
Brand Engagement and DiscoveryFacebook still reigns supreme among social media networks for its high volume of users. Thanks to visual design and in-app shopping, Instagram and Pinterest are gaining traction for online brand discovery and engagement. Instagram’s new shoppable posts and stories account for a growing share of engagement. These apps also offer less competition due to lower ad spend by brands overall. Pinterest drives 33% more traffic to shopping sites than Facebook according to sprout Social 2019. Facebook brand engagement per post is only 0.09%, while Instagram engagement per post is 1.60%.
This AI will help you to reach your customers with the level of personalization that many have come to expect, your clients need to target increasingly micro-segments.
For example, this AI will help you divide your audience into different groups based on various criteria, such as demographics, age, hobbies, workplace and media use. Digital marketers segment audiences as key part of a targeted marketing strategy. Above all, you want to catch them during the buying decision process!
Probably one of the most known types of AI. Using past sales data, industry-wide comparisons and economic trends, artificial intelligence software can forecast sales and help companies made business decisions and predict short and long-term performance.
A basic an important form of AI. Software like Salesforce and Adaptive Insights will help you and your team to forecast and prepare.
2. Chatbot, but What Is a Chatbot?
A chatbot is a service, powered by an artificial intelligence software, where you interact with via a chat interface online. This service could be used for any number of things, ranging from functional to fun, and it could live in any major chat product such as Facebook Messenger, Woebot, LivePerson, Botsify, etc.
Watch the video from David Marcus’ Keynote @ Facebook F8 16′
The best uses for chatbots in your business include:
- Lead qualification
- Shopping assistance
- Website browsing guidance
- Knowledgebase research
3. Augmented Reality
Or best known as virtual reality. How powerful is your marketing if your prospects can test your product instantly before making any monetary commitment? You can virtually eliminate the risk that prospects take when they decide to buy your product for the first time.
the best example is social media filters, “the dog filter” on Instagram, surgical procedures, AI is rapidly growing in popularity because it brings elements of the virtual world, into our real world, therefore enhancing the things we see, hear, and feel.
Types of Augmented Reality
Location or GPS
This is the location-based, position-based, or GPS augmented reality, uses a GPS, digital compass, and velocity meter, in the device to provide data based on your location.
Uses your phone camera and some type of visual markers, such as a QR/2D code, to produce a result only when the marker is sensed by a reader.
Is projecting artificial light onto real-world surfaces. It can use a laser-plasma technology to project a three-dimensional (3D) interactive hologram into mid-air.
Partially or fully replaces the original view of an object with a newly augmented view of that same object. The perfect example is Ikea augmented reality furniture catalog
Today, consumers are way more sophisticated than ever and find the information through many channels. First, multichannel marketing was introduced to allow prospects to communicate with businesses through different channels.
For example, prospects can get to know about your business through Twitter, Facebook ads, or stopping into a physical store.
Omnichannel marketing will help you to keep track of your prospect’s information, likes, friends, shares, etc in social media. It doesn’t matter if they interact with you through different channels (Facebook, Instagram, your website, Google Business, Yelp, and more). Therefore, your customers are going to be impressed that you are paying attention to the details about their previous interactions with you and that you really care.