Latino communities have a strong tradition of volunteering and giving back to their communities. According to the Corporation for National and Community Service, 18.5% of Hispanics volunteered in 2020, which is higher than any other racial or ethnic group. As such, nonprofits and organizations looking to recruit volunteers should pay attention to the unique factors that motivate Latino volunteers to get involved. In this article, we will explore some of the best ways to attract Latino volunteers to your organization.

Understand the Latino Community

Before recruiting Latino volunteers, it is essential to understand the community you are targeting. This includes knowing the cultural nuances, values, and beliefs of the community. For instance, in Latino culture, family and community are highly valued. Thus, volunteering with family or friends is an opportunity to connect and bond with others while contributing to a good cause.

Use Culturally Relevant Language

Using culturally relevant language in your recruitment efforts is crucial. Make sure your outreach materials are translated into Spanish, and consider hiring bilingual staff or volunteers to communicate with potential volunteers who may not speak English fluently. Additionally, avoid using jargon or technical terms that may not be familiar to Latino volunteers.

Partner with Latino Organizations

Partnering with local Latino organizations can be an effective way to attract Latino volunteers. These organizations have established relationships with the Latino community and can help promote your organization’s volunteer opportunities. Partnering with organizations that serve specific Latino subgroups, such as Mexican, Puerto Rican, or Cuban, can also help you tailor your messaging and recruitment efforts.

Promote Diversity and Inclusion

Latinos, like other ethnic and racial groups, appreciate diversity and inclusion. Highlight your organization’s commitment to diversity, equity, and inclusion in your recruitment efforts. Showcase the diverse range of volunteers you have, including those from the Latino community. This can make potential Latino volunteers feel more welcomed and valued.

Provide Opportunities for Professional Development

Providing opportunities for professional development is a great way to attract Latino volunteers. Many Latinos are motivated to volunteer to gain new skills or advance their careers. Consider offering workshops or training sessions that provide volunteers with practical skills they can use in their professional lives.


Recruiting Latino volunteers requires understanding the cultural nuances and values of the community, using culturally relevant language, partnering with local Latino organizations, promoting diversity and inclusion, and providing opportunities for professional development. By implementing these strategies, your organization can attract and retain Latino volunteers who are passionate about making a difference in their communities.


“Hispanic Volunteering in the United States.” Corporation for National and Community Service, 2018,

“Understanding and Engaging Latino Volunteers.” Points of Light, 2020,

“10 Tips for Engaging Latino Volunteers.” Independent Sector, 2015,

“5 Ways to Engage Latino Volunteers in Your Nonprofit.” VolunteerMatch, 2020,

“The Latino Community: A Priority for America’s Charities.” National Council of Nonprofits, 2018,

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