Latinos have a long history of giving back to their communities through volunteering and charitable donations. This generosity is deeply rooted in their culture, values, and beliefs. According to a report by the Hispanic Federation, Latinos are more likely than any other ethnic group in the United States to donate to charitable causes. In this blog post, we will explore the reasons behind this trend and the impact it has on society.

Reasons Behind Latinos’ Generosity

One reason Latinos are generous is their strong sense of community and family. For them, helping others is not just a moral duty, but a way of strengthening the bonds that connect them. As Sonia Nazario, author of the book “Enrique’s Journey,” explains, “The Latino culture is one where there is a sense of family and community, and there is this expectation that you will help your fellow man.”

Another reason is the influence of religion. The majority of Latinos are Catholic, and giving back to the community is a central tenet of the Catholic faith. In fact, according to a study by the Pew Research Center, Latino Catholics are more likely to say that their religion is very important in their lives compared to non-Latino Catholics.

Impact on Society

The generosity of Latinos has a significant impact on society. According to a report by the Center for American Progress, Latino households donate an average of 5.2% of their income to charitable causes, compared to 3.3% for non-Latino households. This translates into billions of dollars of donations every year, which benefit a wide range of causes, including education, health, and poverty alleviation.

Latino volunteerism is also a significant factor in social change. According to a study by the Corporation for National and Community Service, Latinos are more likely to volunteer than any other ethnic group. This volunteerism contributes to a wide range of causes, from disaster relief to mentoring programs.

Examples of Latinos’ Generosity

One example of Latinos’ generosity is the work of the Hispanic Federation, a non-profit organization that has been serving Latino communities for over 30 years. The Hispanic Federation has raised millions of dollars to support a wide range of causes, including disaster relief, health care, and education.

Another example is the Latino Community Foundation, which works to empower Latino communities in California through philanthropy and advocacy. The foundation has raised over $11 million in grants and investments to support Latino-led organizations and initiatives.


The generosity of Latinos is a reflection of their values, beliefs, and sense of community. Their charitable donations and volunteerism have a significant impact on society, helping to address some of the most pressing social issues of our time. As marketers, it is important to recognize and celebrate this generosity and work with Latino communities to create meaningful change.


“The Latino Philanthropic Landscape: Trends, Gaps, and Opportunities.” Hispanic Federation.

Nazario, Sonia. “Enrique’s Journey.” Random House, 2006.

“The Latino Experience in America.” Pew Research Center, 2019.

“The Impact of the Latino Vote on the 2012 Election.” Center for American Progress, 2013.

“Volunteering in America.” Corporation for National and Community Service, 2013.

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