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Healthcare Disparities Among Latinos in 2023

Healthcare Disparities Among Latinos in 2023

by Linda Norquist | Jul 26, 2023 | Marketing strategy, Multicultural Marketing, Non Profit

Healthcare access and quality continue to be major issues for the Latino community in the United States. According to recent statistics, Latinos have considerable discrepancies in health outcomes and access to care, emphasizing the importance of raising awareness and...
Segmenting Strategies for Marketing to Latinos: Moving Beyond Stereotypes

Segmenting Strategies for Marketing to Latinos: Moving Beyond Stereotypes

by Linda Norquist | Jul 19, 2023 | Education, Marketing strategy, Multicultural Marketing, Non Profit

Marketing to Latinos requires a nuanced approach that goes beyond cultural stereotypes. With a diverse population that includes individuals of various nationalities, languages, and backgrounds, understanding the right segmentation approach is crucial for effectively...
Breaking the Stigma: Understanding Latinos and Mental Health in 2023

Breaking the Stigma: Understanding Latinos and Mental Health in 2023

by Linda Norquist | Jul 12, 2023 | Marketing strategy, Multicultural Marketing, Non Profit

Although mental health is an important element of overall well-being, many people still face hurdles to obtaining treatment. Mental health stigma and cultural beliefs might make it difficult for Latinos to seek treatment. In this essay, we’ll look at some facts...
Exploring the Passion for Art and Entertainment among Latinos: Do They Spend Money on It?

Exploring the Passion for Art and Entertainment among Latinos: Do They Spend Money on It?

by Linda Norquist | Jul 5, 2023 | Marketing strategy, Multicultural Marketing, Non Profit

Latinos are a thriving and diversified community that adds to America’s cultural diversity. Latinos have been active players and artists in the entertainment business for decades, from music to film, theater, dance, and visual arts. But do they care enough about...
Breaking the Language Barrier: Effective Communication with Hispanics/Latinos

Breaking the Language Barrier: Effective Communication with Hispanics/Latinos

by Linda Norquist | Jun 28, 2023 | Marketing strategy, Multicultural Marketing, Non Profit

As the Hispanic/Latino population in the United States grows, businesses and organizations must become more adept at communicating with this group. However, engaging with Hispanics/Latinos can be difficult due to language limitations, cultural differences, and the...
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