by Linda Norquist | Jun 7, 2023 | Marketing strategy, Multicultural Marketing, Non Profit
If you’re looking to grow your business, tapping into the Hispanic market can be a smart move. With a population of over 60 million in the US alone, Hispanics represent a huge market with significant purchasing power. Here are 5 must-know Hispanic marketing... 
by Linda Norquist | May 31, 2023 | Multicultural Marketing, Non Profit, Volunteer
Introduction Latino communities have a strong tradition of volunteering and giving back to their communities. According to the Corporation for National and Community Service, 18.5% of Hispanics volunteered in 2020, which is higher than any other racial or ethnic... 
by Linda Norquist | Apr 12, 2023 | Multicultural Marketing
Marketing towards the Hispanic population can be a challenging task, as it is a diverse and complex demographic. In order to effectively advertise to Hispanics, marketers must overcome a number of significant obstacles. Language Barriers: One of the biggest obstacles... 
by Linda Norquist | Mar 28, 2023 | Digital Advertising, Marketing strategy, Multicultural Marketing
As a passionate trustee of the Desert Botanical Garden, I am constantly on the lookout for innovative ways to spark the interest of the vibrant Latino community in the beautiful oasis we have to offer. After research and experimentation, I am excited to share... 
by Linda Norquist | Jan 14, 2023 | Digital Advertising, Multicultural Marketing
This article will outline 5 Latino market insights to improve your marketing efforts in the Latino community. Marketing leaders agree that there are big changes in marketing and fundraising almost daily. The ethnic diversity in the United States increases every day...