by Linda Norquist | May 31, 2023 | Multicultural Marketing, Non Profit, Volunteer
Introduction Latino communities have a strong tradition of volunteering and giving back to their communities. According to the Corporation for National and Community Service, 18.5% of Hispanics volunteered in 2020, which is higher than any other racial or ethnic... 
by Linda Norquist | Apr 26, 2023 | Marketing strategy, Multicultural Marketing
Two different traditional drinks and cultures, the Coffee picker in Colombia and the Argentinian Mate drinker. The nationalities, languages, religions, and traditional practices represented in Latino communities are varied. It is crucial to comprehend the distinctive... 
by Linda Norquist | Apr 19, 2023 | Marketing strategy, Multicultural Marketing
Marketing initiatives that depend on stereotypical representations of Latinos can backfire in today’s diverse world. Hispanics continue to be the target of marketing campaigns that depend on dated, untrue stereotypes despite being one of the groups in the... 
by Linda Norquist | Apr 12, 2023 | Multicultural Marketing
Marketing towards the Hispanic population can be a challenging task, as it is a diverse and complex demographic. In order to effectively advertise to Hispanics, marketers must overcome a number of significant obstacles. Language Barriers: One of the biggest obstacles... 
by Linda Norquist | Mar 28, 2023 | Digital Advertising, Marketing strategy, Multicultural Marketing
As a passionate trustee of the Desert Botanical Garden, I am constantly on the lookout for innovative ways to spark the interest of the vibrant Latino community in the beautiful oasis we have to offer. After research and experimentation, I am excited to share...