by Linda Norquist | Jul 19, 2023 | Education, Marketing strategy, Multicultural Marketing, Non Profit
Marketing to Latinos requires a nuanced approach that goes beyond cultural stereotypes. With a diverse population that includes individuals of various nationalities, languages, and backgrounds, understanding the right segmentation approach is crucial for effectively... 
by Linda Norquist | Jun 28, 2023 | Marketing strategy, Multicultural Marketing, Non Profit
As the Hispanic/Latino population in the United States grows, businesses and organizations must become more adept at communicating with this group. However, engaging with Hispanics/Latinos can be difficult due to language limitations, cultural differences, and the... 
by Linda Norquist | Jun 21, 2023 | Marketing strategy, Multicultural Marketing
In today’s digital age, social media has become an essential component of organizations’ marketing strategies for reaching out to their target audience. When it comes to marketing to the Latino audience, however, a comprehensive approach that takes into...