by Linda Norquist | Jul 26, 2023 | Marketing strategy, Multicultural Marketing, Non Profit
Healthcare access and quality continue to be major issues for the Latino community in the United States. According to recent statistics, Latinos have considerable discrepancies in health outcomes and access to care, emphasizing the importance of raising awareness and... 
by Linda Norquist | Jul 19, 2023 | Education, Marketing strategy, Multicultural Marketing, Non Profit
Marketing to Latinos requires a nuanced approach that goes beyond cultural stereotypes. With a diverse population that includes individuals of various nationalities, languages, and backgrounds, understanding the right segmentation approach is crucial for effectively... 
by Linda Norquist | Jul 12, 2023 | Marketing strategy, Multicultural Marketing, Non Profit
Although mental health is an important element of overall well-being, many people still face hurdles to obtaining treatment. Mental health stigma and cultural beliefs might make it difficult for Latinos to seek treatment. In this essay, we’ll look at some facts... 
by Linda Norquist | Jun 28, 2023 | Marketing strategy, Multicultural Marketing, Non Profit
As the Hispanic/Latino population in the United States grows, businesses and organizations must become more adept at communicating with this group. However, engaging with Hispanics/Latinos can be difficult due to language limitations, cultural differences, and the...