by Linda Norquist | Jun 7, 2023 | Marketing strategy, Multicultural Marketing, Non Profit
If you’re looking to grow your business, tapping into the Hispanic market can be a smart move. With a population of over 60 million in the US alone, Hispanics represent a huge market with significant purchasing power. Here are 5 must-know Hispanic marketing... 
by Linda Norquist | May 3, 2023 | Marketing strategy, Multicultural Marketing
As marketers continue to seek ways to connect with the Latino community, it’s important to understand the various dialects and slang used within this diverse group. In this blog post, we’ll explore some common examples of slang and language mixes within... 
by Linda Norquist | Apr 26, 2023 | Marketing strategy, Multicultural Marketing
Two different traditional drinks and cultures, the Coffee picker in Colombia and the Argentinian Mate drinker. The nationalities, languages, religions, and traditional practices represented in Latino communities are varied. It is crucial to comprehend the distinctive... 
by Linda Norquist | Apr 19, 2023 | Marketing strategy, Multicultural Marketing
Marketing initiatives that depend on stereotypical representations of Latinos can backfire in today’s diverse world. Hispanics continue to be the target of marketing campaigns that depend on dated, untrue stereotypes despite being one of the groups in the... 
by Linda Norquist | Mar 28, 2023 | Marketing strategy, Multicultural Marketing
Organizations need to be aware of the subtleties of marketing to the Latino population in 2023. In order to accomplish their objectives, non-profits must learn how to interact with the Latino community, which is a sizable and powerful force in the United States. The...