by Linda Norquist | Jul 19, 2023 | Education, Marketing strategy, Multicultural Marketing, Non Profit
Marketing to Latinos requires a nuanced approach that goes beyond cultural stereotypes. With a diverse population that includes individuals of various nationalities, languages, and backgrounds, understanding the right segmentation approach is crucial for effectively... 
by Linda Norquist | Jun 28, 2023 | Marketing strategy, Multicultural Marketing, Non Profit
As the Hispanic/Latino population in the United States grows, businesses and organizations must become more adept at communicating with this group. However, engaging with Hispanics/Latinos can be difficult due to language limitations, cultural differences, and the... 
by Linda Norquist | Jun 21, 2023 | Marketing strategy, Multicultural Marketing
In today’s digital age, social media has become an essential component of organizations’ marketing strategies for reaching out to their target audience. When it comes to marketing to the Latino audience, however, a comprehensive approach that takes into... 
by Linda Norquist | May 17, 2023 | Education, Marketing strategy, Multicultural Marketing
Introduction: Education is a fundamental component of success, and it is particularly significant in the Latino community. Latinos are the largest and fastest-growing ethnic group in the United States, making up approximately 18.7% of the population. However, Latinos... 
by Linda Norquist | Apr 26, 2023 | Marketing strategy, Multicultural Marketing
Two different traditional drinks and cultures, the Coffee picker in Colombia and the Argentinian Mate drinker. The nationalities, languages, religions, and traditional practices represented in Latino communities are varied. It is crucial to comprehend the distinctive...