by Linda Norquist | Jun 7, 2023 | Marketing strategy, Multicultural Marketing, Non Profit
If you’re looking to grow your business, tapping into the Hispanic market can be a smart move. With a population of over 60 million in the US alone, Hispanics represent a huge market with significant purchasing power. Here are 5 must-know Hispanic marketing... 
by Linda Norquist | May 31, 2023 | Multicultural Marketing, Non Profit, Volunteer
Introduction Latino communities have a strong tradition of volunteering and giving back to their communities. According to the Corporation for National and Community Service, 18.5% of Hispanics volunteered in 2020, which is higher than any other racial or ethnic... 
by Linda Norquist | Apr 26, 2023 | Marketing strategy, Multicultural Marketing
Two different traditional drinks and cultures, the Coffee picker in Colombia and the Argentinian Mate drinker. The nationalities, languages, religions, and traditional practices represented in Latino communities are varied. It is crucial to comprehend the distinctive... 
by Linda Norquist | Apr 19, 2023 | Marketing strategy, Multicultural Marketing
Marketing initiatives that depend on stereotypical representations of Latinos can backfire in today’s diverse world. Hispanics continue to be the target of marketing campaigns that depend on dated, untrue stereotypes despite being one of the groups in the... 
by Linda Norquist | Apr 12, 2023 | Multicultural Marketing
Marketing towards the Hispanic population can be a challenging task, as it is a diverse and complex demographic. In order to effectively advertise to Hispanics, marketers must overcome a number of significant obstacles. Language Barriers: One of the biggest obstacles...