by Linda Norquist | Jun 7, 2023 | Marketing strategy, Multicultural Marketing, Non Profit
If you’re looking to grow your business, tapping into the Hispanic market can be a smart move. With a population of over 60 million in the US alone, Hispanics represent a huge market with significant purchasing power. Here are 5 must-know Hispanic marketing... 
by Linda Norquist | Apr 26, 2023 | Marketing strategy, Multicultural Marketing
Two different traditional drinks and cultures, the Coffee picker in Colombia and the Argentinian Mate drinker. The nationalities, languages, religions, and traditional practices represented in Latino communities are varied. It is crucial to comprehend the distinctive... 
by Linda Norquist | Apr 19, 2023 | Marketing strategy, Multicultural Marketing
Marketing initiatives that depend on stereotypical representations of Latinos can backfire in today’s diverse world. Hispanics continue to be the target of marketing campaigns that depend on dated, untrue stereotypes despite being one of the groups in the... 
by Linda Norquist | Apr 12, 2023 | Multicultural Marketing
Marketing towards the Hispanic population can be a challenging task, as it is a diverse and complex demographic. In order to effectively advertise to Hispanics, marketers must overcome a number of significant obstacles. Language Barriers: One of the biggest obstacles... 
by Linda Norquist | Apr 3, 2023 | Marketing strategy, Multicultural Marketing
Language is a powerful tool for influencing how we perceive other nations and communities. The use of the terms “Latinx” verses “Latin” is one of the ongoing arguments in the Latino community. The word “Latinx,” according to some, is more inclusive and progressive,...