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5 Must-Know Hispanic Marketing Facts to Grow Your Business

5 Must-Know Hispanic Marketing Facts to Grow Your Business

by Linda Norquist | Jun 7, 2023 | Marketing strategy, Multicultural Marketing, Non Profit

If you’re looking to grow your business, tapping into the Hispanic market can be a smart move. With a population of over 60 million in the US alone, Hispanics represent a huge market with significant purchasing power. Here are 5 must-know Hispanic marketing...
Understanding Cultural Differences within Latinos: A Guide for Marketers

Understanding Cultural Differences within Latinos: A Guide for Marketers

by Linda Norquist | Apr 26, 2023 | Marketing strategy, Multicultural Marketing

Two different traditional drinks and cultures, the Coffee picker in Colombia and the Argentinian Mate drinker. The nationalities, languages, religions, and traditional practices represented in Latino communities are varied. It is crucial to comprehend the distinctive...
Beyond Stereotypes: The Pitfalls of Marketing to Latinos

Beyond Stereotypes: The Pitfalls of Marketing to Latinos

by Linda Norquist | Apr 19, 2023 | Marketing strategy, Multicultural Marketing

Marketing initiatives that depend on stereotypical representations of Latinos can backfire in today’s diverse world. Hispanics continue to be the target of marketing campaigns that depend on dated, untrue stereotypes despite being one of the groups in the...
Cracking the Code: Overcoming Major Challenges in Marketing towards Hispanics/Latinos

Cracking the Code: Overcoming Major Challenges in Marketing towards Hispanics/Latinos

by Linda Norquist | Apr 12, 2023 | Multicultural Marketing

Marketing towards the Hispanic population can be a challenging task, as it is a diverse and complex demographic. In order to effectively advertise to Hispanics, marketers must overcome a number of significant obstacles. Language Barriers: One of the biggest obstacles...
Latinx vs. Latin: Understanding the Differences and Importance of Language

Latinx vs. Latin: Understanding the Differences and Importance of Language

by Linda Norquist | Apr 3, 2023 | Marketing strategy, Multicultural Marketing

Language is a powerful tool for influencing how we perceive other nations and communities. The use of the terms “Latinx” verses “Latin” is one of the ongoing arguments in the Latino community. The word “Latinx,” according to some, is more inclusive and progressive,...
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