Multicultural
Marketing.
We have facilitated strategic partnerships within organizations to grow and engage Latino audiences and also developed targeted messaging to penetrate the Latino community efficiently and effectively.
The spending power of the U.S. Latino population is at its highest point in history and incorporating this segment of the population into your marketing strategies will yield great benefits for your company in terms of sales, reputation and brand awareness.
Engaging with the Latino audience is more than doing literal translations from the general market messaging and campaigns. It involves an understanding of the culture, motivations, needs, and behaviors to ensure that your purpose is resonating with your intended audience. We have seen brands engaged in literal translations in the past, but the reality is that those messages sound forced and do not mean much to your audience, so instead of creating an impact you are more likely losing money by advertising with messages that do not mean much to the Latino community.
Our Expertise:
- Market Entry or Engagement Strategy
- Strategic Introductions and Partnership Management
- Latino Influencers Management
- Content Strategy
- Multicultural Digital Marketing
- Cultural Consulting for Latino Events
- Public and Media Relations
Your Challenges.
Are you ready to grow by reaching the Latino market but you don’t know where to start? Perhaps you have not acquired the contacts, don’t have the awareness of distribution channels, or you are unsure of the right tone and message to use. We can help!
Hispanic Market in U.S. Statistics 2020
Hispanic Population
- Hispanic buying power in Arizona will surpass $57 Billion by 2022.
- From 2017-2018, Hispanics accounted for more than half of the U.S population increase.
Hispanic Buying Power
- U.S. Hispanic Buying Power Will Reach Nearly $2 Trillion by 2022.
- Hispanics’ Median Wealth Is Expected to Continue to Rise Steadily Through 2024.
- Wealth Gap Decreased Between White Households and Hispanic Households Between 2013 and 2016.
Social Cultural
- 34% of Current US Immigrants Are Skilled Professionals.
- More Younger Voters Voted in 2018 Vs. 2014.
- 43% of Hispanic women voted vs 37% Latino men.
- By 2020, Hispanics Are Projected to Become the Largest Minority Voting Block.
Hispanic Digital Spending in the US
- Hispanic digital spending grew by 14.3% in 2018.
- Asians and Hispanics lead in daily smartphone usage 87% and 85% respectively in 2018.
- White and Hispanics had 61% and 62% respectively of daily social media.
Hispanic Environment
- More than 60% of Hispanics Believe Global Warming is Real.
- 50% of Hispanics Think U.S. Residents Are Being Harmed by Global Warming.
- Seven in ten Hispanics Have Never Been Contacted by an Organization Working to Reduce Global Warming.
Source: US Census Bureau, Voter Turnout Rates Among All Voting Age and Major Racial and Ethnic Groups Were Higher Than in 2014 (April 2019) Claritas Pop-Facts 2019 and Geoscape AMDS 2019.
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