We have facilitated strategic partnerships within organizations to grow and engage Latino audiences and also developed targeted messaging to penetrate the Latino community efficiently and effectively.
The spending power of the U.S. Latino population is at its highest point in history and incorporating this segment of the population into your marketing strategies will yield great benefits for your company in terms of sales, reputation and brand awareness.
Engaging with the Latino audience is more than doing literal translations from the general market messaging and campaigns. It involves an understanding of the culture, motivations, needs, and behaviors to ensure that your purpose is resonating with your intended audience. We have seen brands engaged in literal translations in the past, but the reality is that those messages sound forced and do not mean much to your audience, so instead of creating an impact you are more likely losing money by advertising with messages that do not mean much to the Latino community.
At 2640 Media, we understand the Latino market, our team is comprised of individuals from different parts of Latin America with marketing and communications backgrounds to ensure that the messages will resonate across various cultural backgrounds.
Throughout the years we have cultivated strategic partnerships with organizations that engage the Latino community, this helps us ensure that your brand is exposed to your audience from different angles, a more comprehensive approach to engage with the market.
Are you ready to grow by reaching the Latino market but you don’t know where to start?
Are you ready to grow by reaching the Latino market but you don’t know where to start? Perhaps you have not acquired the contacts, don’t have the awareness of distribution channels, or you are unsure of the right tone and message to use. We can help!