Multicultural Marketing

Engaging the Latino market is more than doing literal translations. It involves an understanding of the culture, motivations, needs, and behaviors to ensure that your message is resonating with the intended audience. We have seen what happens when brands use literal translations. Their messages sound forced, they don’t mean much to the audience, and are sometimes offensive. Instead of connecting with the market, they are wasting money advertising with messages that have no meaning to the Latino market. We do transcreations that will connect with the Latino market.