Multicultural Marketing

Latino Marketing Strategy

Engaging the Latino market is more than doing literal translations. It involves an understanding of the culture, motivations, needs, and behaviors to ensure that your message is resonating with the intended audience. We have seen what happens when brands use literal translations. Their messages sound forced, they don’t mean much to the audience, and are sometimes offensive. Instead of connecting with the market, they are wasting money advertising with messages that have no meaning to the Latino market. We do transcreations that will connect with the Latino market.

Market Entry
Engagement Strategy
Content Strategy
Social Media Strategy
Multicultural Digital Marketing

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Marketing Strategy for Latino Market Outreach

To enter the Latino market, we develop long-term strategies for your non-profit or business. You don’t have to spend a lot of money or staff to reach out to the Latino community, depending on your organization’s size, scope, and goals.

Building long-term trust and loyalty is at the heart of a successful outreach plan, which focuses on building relationships rather than one-time events or short-term initiatives. Latinos in your community can be successful at outreach and audience cultivation if you integrate them into your ongoing strategy services and activities. Building relationships is all about creating strong, even emotional connections with your organization that will lead to repeat engagement, free word-of-mouth promotion, and information exchanges that will help your organization learn more about your community and its needs.

Our strategies will include: