Multicultural Marketing

Latino Marketing Strategy

Engaging the Latino market is more than doing literal translations. It involves an understanding of the culture, motivations, needs, and behaviors to ensure that your message is resonating with the intended audience. We have seen what happens when brands use literal translations. Their messages sound forced, they don’t mean much to the audience, and are sometimes offensive. Instead of connecting with the market, they are wasting money advertising with messages that have no meaning to the Latino market. We do transcreations that will connect with the Latino market.
  • Market Entry
  • Engagement Strategy
  • Content Strategy
  • Social Media Strategy
  • Multicultural Digital Marketing

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Public Relations

  • Strategic Introductions
  • Partnership Management
  • Cultural Consulting for Latino Events
  • Public and Media Relations

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What is Transcreation?

Transcreation is the process of adapting a message from one language to another while preserving its original tone, style, intent and context.

  • Website Content
  • Social Media Content
  • Digital Marketing Materials
  • Brochures

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star markerMulticultural Marketing