Organizations need to be aware of the subtleties of marketing to the Latino population in 2023. In order to accomplish their objectives, non-profits must learn how to interact with the Latino community, which is a sizable and powerful force in the United States.
The use of social media to connect with Latinos will continue to grow in significance in 2023. 84% of Latinos in the United States use social media, with Facebook and Instagram being the most common networks, according to a recent Pew Research Center study. To engage the Latino community and forge relationships, organizations must take advantage of these tools.
The significance of multilingual marketing is a further development that non-profits need to consider.
79% of Latinos prefer to speak Spanish at home, but 71% of Latinos also know English, according to a study by Adelante Solutions. In order to genuinely connect with the Latino community, organizations must be able to effectively communicate in both languages.
Organizations should also think about including cultural elements in their marketing efforts. Latinos in the United States take great pride in their heritage and tradition, according to a Nielsen report. Organizations can demonstrate their regard and appreciation for the Latino community and its distinctive traditions by incorporating elements like traditional music, cuisine, or art into their campaigns.
Finally, Organizations should concentrate on creating enduring bonds with the Latino community. It takes more than one event or campaign to establish connections with the Latino community, according to a study by the National Council of La Raza. To establish confidence and bring about significant change, nonprofits must be dedicated to working with Latinos and engaging with them on a regular basis.
In conclusion, in order to successfully interact with the Latino community, organizations must comprehend its distinct needs and preferences. Organizations can have a significant effect on the Latino community and accomplish their objectives by utilizing social media, implementing bilingual marketing, incorporating cultural elements, and forging lasting relationships.
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Pew Research Center: https://www.pewresearch.org/hispanic/fact-sheet/social-media-use-among-hispanics/Adelante Solutions: https://www.adelantesolutions.com/resources/hispanic-market-research/
Council of La Raza: https://www.nclr.org/wp-content/uploads/2014/11/Trust-Building-with-the-Latino-Community-Engagement-Framework.pdf