How Can an Emoji Impact my SEO?
Let’s start with the basics. In today’s world, emojis are more used than words by Millennials. In a survey conducted by Harris Poll and commissioned by GIF platform Tenor, they found that 36% of millennials, ages 18 to 34, prefer gifs and emojis for better communication of their thoughts and feelings rather than using words.
Adweek conducted a study that reported that 92% of online consumers do use emojis. Emojis are a big part of online searches and language.
Does Google Filter Emojis?
Google supports emojis in search results, but there is a catch, Google will only display the emojis when considered relevant to the query.
Emojis may be filtered out if:
- They’re considered misleading
- They look too spammy
- They’re simply out of place
According to Google Webmaster Central, Just don’t expect them to be shown in search results 100% of the time.
What Emojis Does Google Support in Meta Titles and Descriptions?
Since there is no definitive list that we can all use, here is a list of the ones that we have used and continue to work for us. If you have something to add leave it in a comment and we can all help each other as a community.
Emojis That Have Been Tested and Work in Google Meta Descriptions.
Emojis for SEO Titles
✓ ® © ≫ ▷ ◁ ✆ → ⇨【】⊛ ( )
It is best to use a maximum of two emojis per title. If you use too many Google won’t read them. Every search engine displays emojis differently so they won appear the same in Chrome, Mozilla, Safari or Explorer. Best practice is to use one at the beginning and one at the end or within the text.
Enter a space after the emoji, so Google can read them without a problem ( remember Google reads the code behind the emoji)
Where to Find the HEX Code for Emojis?
Here are a couple of places to find emojis:
How to Preview the Titles before Publish?
Either you search using an emoji (like you’d search using words) and you’d see mix results. For example:
Google supports emojis, by showing them only when it is relevant, so it will depend on what the user searches for and how relevant is. (for paid search and organic results).
Increase the trust of your audience with emojis. It can trigger unforgettable and future sales for you.