Latinos are a thriving and diversified community that adds to America’s cultural diversity. Latinos have been active players and artists in the entertainment business for decades, from music to film, theater, dance, and visual arts. But do they care enough about art and entertainment to put their money into it? The answer is Yes, but Let’s dig deeper into this question.
According to a 2019 report by Nielsen, Latinos in the US spend an average of 28 hours per week consuming media, more than any other ethnic group. They also over-index in several categories, including music streaming, radio listening, and movie-going. In fact, the report reveals that Latinos accounted for 24% of movie ticket sales in 2018, despite representing only 18% of the population. This indicates that Latinos are passionate about entertainment and are willing to spend money on it.
Furthermore, a 2020 study by the University of California, Los Angeles (UCLA), found that Latinos in California are more likely to attend cultural events than any other ethnic group in the state. The study also revealed that the average Latino household in California spends $52 per month on cultural activities, such as concerts, theater performances, and museums. This shows that Latinos not only care about entertainment but also prioritize it in their monthly budgets.
Two relevant examples of Latinos investing in art and entertainment are Jennifer Lopez and Lin-Manuel Miranda. Jennifer Lopez, a Puerto Rican American, is a singer, actress, and producer who has sold over 70 million records worldwide and starred in several hit movies. In 2020, she and Shakira headlined the Super Bowl halftime show, which attracted over 100 million viewers. Lopez is also a philanthropist who has donated millions to support arts education and cultural initiatives.
Lin-Manuel Miranda, a Puerto Rican American playwright, composer, and actor, is best known for creating the Broadway musicals “Hamilton” and “In the Heights.” Both shows have won numerous awards and have been critical and commercial successes. Miranda is also a vocal advocate for Latino representation in the entertainment industry and has used his platform to raise awareness about social justice issues affecting the Latino community.
In conclusion, Latinos do care about art and entertainment and are willing to spend money on it. The statistics and examples presented in this article show that Latinos are active participants and consumers in the entertainment industry, and they prioritize cultural experiences in their lives. As the entertainment industry continues to evolve, it is essential to recognize and celebrate the contributions and passions of Latinos.
Nielsen. (2019). Latinos 2019: A force to be reckoned with. Retrieved from https://www.nielsen.com/us/en/insights/report/2019/latinos-2019-a-force-to-be-reckoned-with/.
UCLA. (2020). Cultural participation among Californians. Retrieved from https://www.cac.ca.gov/research/research-files/Cultural-Participation-among-Californians-UCLA.pdf
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