by Linda Norquist | Jun 7, 2023 | Marketing strategy, Multicultural Marketing, Non Profit
If you’re looking to grow your business, tapping into the Hispanic market can be a smart move. With a population of over 60 million in the US alone, Hispanics represent a huge market with significant purchasing power. Here are 5 must-know Hispanic marketing... 
by Linda Norquist | May 24, 2023 | Marketing strategy, Multicultural Marketing, Non Profit
Latinos have a long history of giving back to their communities through volunteering and charitable donations. This generosity is deeply rooted in their culture, values, and beliefs. According to a report by the Hispanic Federation, Latinos are more likely than any... 
by Linda Norquist | May 17, 2023 | Education, Marketing strategy, Multicultural Marketing
Introduction: Education is a fundamental component of success, and it is particularly significant in the Latino community. Latinos are the largest and fastest-growing ethnic group in the United States, making up approximately 18.7% of the population. However, Latinos... 
by Linda Norquist | May 10, 2023 | Marketing strategy, Multicultural Marketing
Latino communities in the United States are diverse, and each generation has unique characteristics that impact how they perceive and respond to marketing. Understanding these generational differences can help marketers create effective campaigns that resonate with... 
by Linda Norquist | May 3, 2023 | Marketing strategy, Multicultural Marketing
As marketers continue to seek ways to connect with the Latino community, it’s important to understand the various dialects and slang used within this diverse group. In this blog post, we’ll explore some common examples of slang and language mixes within... 
by Linda Norquist | Apr 26, 2023 | Marketing strategy, Multicultural Marketing
Two different traditional drinks and cultures, the Coffee picker in Colombia and the Argentinian Mate drinker. The nationalities, languages, religions, and traditional practices represented in Latino communities are varied. It is crucial to comprehend the distinctive...