by Linda Norquist | Jul 19, 2023 | Education, Marketing strategy, Multicultural Marketing, Non Profit
Marketing to Latinos requires a nuanced approach that goes beyond cultural stereotypes. With a diverse population that includes individuals of various nationalities, languages, and backgrounds, understanding the right segmentation approach is crucial for effectively... 
by Linda Norquist | May 17, 2023 | Education, Marketing strategy, Multicultural Marketing
Introduction: Education is a fundamental component of success, and it is particularly significant in the Latino community. Latinos are the largest and fastest-growing ethnic group in the United States, making up approximately 18.7% of the population. However, Latinos...