by Linda Norquist | Jul 12, 2023 | Marketing strategy, Multicultural Marketing, Non Profit
Although mental health is an important element of overall well-being, many people still face hurdles to obtaining treatment. Mental health stigma and cultural beliefs might make it difficult for Latinos to seek treatment. In this essay, we’ll look at some facts... 
by Linda Norquist | Jul 5, 2023 | Marketing strategy, Multicultural Marketing, Non Profit
Latinos are a thriving and diversified community that adds to America’s cultural diversity. Latinos have been active players and artists in the entertainment business for decades, from music to film, theater, dance, and visual arts. But do they care enough about... 
by Linda Norquist | Jun 28, 2023 | Marketing strategy, Multicultural Marketing, Non Profit
As the Hispanic/Latino population in the United States grows, businesses and organizations must become more adept at communicating with this group. However, engaging with Hispanics/Latinos can be difficult due to language limitations, cultural differences, and the... 
by Linda Norquist | Jun 21, 2023 | Marketing strategy, Multicultural Marketing
In today’s digital age, social media has become an essential component of organizations’ marketing strategies for reaching out to their target audience. When it comes to marketing to the Latino audience, however, a comprehensive approach that takes into... 
by Linda Norquist | Jun 7, 2023 | Marketing strategy, Multicultural Marketing, Non Profit
If you’re looking to grow your business, tapping into the Hispanic market can be a smart move. With a population of over 60 million in the US alone, Hispanics represent a huge market with significant purchasing power. Here are 5 must-know Hispanic marketing...