7 Steps to Follow to Launch Your Product on Social Networks
When you have a new product launch, the planning portion can be very stressful. You have to think about things like getting likes, increasing your followers and managing your existing clients. In this post, I will give you a 7 Steps to Launch a New Product on Social Media so you will have a solid starting point.
1. Define a Goal For Your New Product
Define what success is. When it comes to planning a social media campaign, it’s important to start with the end in mind: your goals and KPI’s. (Key Performance Indicators)
With a new product, the goal is not always sales. It could be brand awareness, engagement, growing your email list or even upgrading your membership or app and more. Once you know your main goal for your campaign, be sure to keep it front and center when starting the next step.
Choose the right KPI’s
- Website Visits
- Social Reach
- Mobile Readership
- Blog Suscribers
- Email Newsletters Suscribers
- Blog Comments
- Video Views
2. Nail Down Your Timeline
When planning a new product launch on social media, it’s important to factor in how long your campaign will run. One method is to determine your actual launch date and work from there backward.
You may want to think about a launch timeline that runs something along the lines of this:
Day 0-7: Pre-launch hype. Promote and hype your product.
Day 8: Launch day
Day 9-13: Post-launch follow-up
Day 14-30: Integrate your new product into your regular content schedule, and planning additional activities to maintain the momentum.
3. Choose Your Social Media Channels
You will need to have a slightly different approach for each of the social media networks because of how your audience responds and how the platform functions.
How do I know if my brand is a good fit for Instagram?
Instagram users aren’t just active, they’re engaged. This social media channel has turned into one of the top social media sites. More than half of the platform’s active users visit the site daily, and 35% of the active users check it multiple times a day.
Instagram can definitely help you grow brand awareness for your new product. 70% of Instagram users have spent time looking up a brand on the platform. Instagram allows you to promote your brand and product in a friendly, authentic way without hard selling to your customers.
Facebook is more than just a meeting place for friends. Facebook has grown into a platform for businesses to market themselves through interaction with customers and self-promotion.
It’s a great platform to keep customers informed, develop a brand identity, and broaden your reach.
YouTube is primarily used as a search engine because that’s exactly what most visitors do on the site.
Video is one of the best-performing forms of content when we talk about engagement. Just because you create videos for YouTube doesn’t mean you can’t use them on other channels, social profiles, email marketing campaigns, your website, landing pages, and any other platforms or channels you might be using.
Voice Search Optimization
The main reasons people use voice search is ease of use and to get instant answers without any clicks. It is a great option for hands-free navigation while driving your car, it allows busy people to multitask, and finally my favorite, people can text faster that type. Be ready to use your brand keywords for voice search so your customers can find you using AI such as Alexa, Siri, and Echo.
Instagram: Build brand affinity with existing customers.
Twitter: Engage press and industry influencers.
Linkedin: Engage with business owners, decision makers and existing employees.
YouTube: Support existing clients with educational video content.
Snapchat: Distribute content with the goal of building brand awareness with younger consumers.
4. Decide on Your New Product’s Creative Direction
The creative direction of the new product launch is basically what is going to make you different, set you apart and make you stand out on social media. This is an important step because it can make or break your launch.
Focus on two important elements:
- The overall visual style (your color or product brand colors, find a color palette and stick to it)
- Your campaign message (use the same core terms thru your campaign message and posts)
5. Create Your Campaign Assets
I am talking about photos, videos, graphics, GIFs, or anything else you’re planning for your social media campaign. Remember to always stick to the brand colors and creative directions.
6. Prepare a Social Media Calendar
When you’re planning a social media calendar, it’s also worth thinking about the lifespan of each piece of content. For example, a blog post may only appear in a newsletter once, but it could be shared multiple times across your social media platforms over the course of a week or month. So plan ahead. Get a calendar where you can record the specific, pictures, captions and links that you will be posting daily. Have your links, media and content ready a month in advance.
7. Track your success
Here is where KPI’s come to life. We usually track our social media success by engagements, likes, shares, tracking sign-ups and purchases. Use these measurements to plan your next steps and understand what resonates more with your followers. Get to know what they are sharing and liking.