If you’re looking to grow your business, tapping into the Hispanic market can be a smart move. With a population of over 60 million in the US alone, Hispanics represent a huge market with significant purchasing power. Here are 5 must-know Hispanic marketing facts to help you reach this audience effectively:

1.Hispanics are mobile-first consumers. According to a study by Pew Research Center, 94% of Hispanics own a smartphone, compared to 83% of non-Hispanic whites. This means that mobile marketing should be a top priority when targeting this audience. Consider optimizing your website for mobile, creating mobile-friendly ads, and using SMS or mobile apps to engage with Hispanic consumers.

    2. Spanish language matters. While many Hispanics are bilingual or English-dominant, a significant percentage still prefer to consume content in Spanish. According to a study by Nielsen, 41% of Hispanics prefer to speak Spanish at home, and 68% say that ads in Spanish are more relevant to them. To effectively reach this audience, consider creating Spanish-language content and advertising.

    3. Hispanics are young and diverse. Hispanics are a young and diverse group, with a median age of 29 compared to 44 for non-Hispanic whites. They also come from a variety of countries and cultural backgrounds. To effectively reach this audience, consider tailoring your messaging and creative to reflect their unique experiences and interests.

    4. Hispanics are social media-savvy. According to a study by H Code, Hispanics spend an average of 2.5 hours per day on social media, compared to 2.2 hours for non-Hispanics. They’re also more likely to share and engage with content on social media. To effectively reach this audience, consider creating engaging social media content and using influencers to help amplify your message.

    5. Hispanics are brand-loyal. According to a study by Nielsen, 70% of Hispanic consumers say they’re more likely to buy from a brand that supports a cause they care about, and 60% say they’re more likely to buy from a brand that authentically represents their culture. To effectively reach this audience, consider aligning your brand with a cause or cultural values that resonate with Hispanic consumers.

    Sources

    https://www.pewresearch.org/fact-tank/2019/08/20/hispanic-mobile-phone-ownership-usage/

    https://www.nielsen.com/us/en/insights/article/2019/navigating-the-hispanic-consumer-opportunity/

    https://hcodemedia.com/blog/2019/11/14/latino-social-media-use/

    https://www.nielsen.com/us/en/insights/article/2018/latinocause-why-cultural-relevance-matters-now-more-than-ever/