Since you know the importance of audits in digital marketing. We put together a basic list for you so you can take your Instagram account to the next level, our 2019 Instagram Audit checklist should give you the basics!!!

Social Media Facts

Instagram Growth

As of June 2018, Instagram has reached the 1 billion monthly active user mark (TechCrunch, 2018). That’s a big milestone for this network! More than 500 million active users are using the platform daily. Instead of slowing down, it’s actually growing faster these days. Instagram is the platform to beat right now. The engagement is happening, and the creative and advertising tools are available as well.

Social vs Email Marketing

Today we spend more time on social media than our email, phone calls or one to one interaction. Look around you in any public place and all you see is people with their heads down, and their fingers swiping. Immersed in the latest news stories on Instagram, the latest memes, the latest updates from their friends. People spend an average of 2 hours and 23 minutes on social media according to Social Media Today

Instagram vs Facebook

People turn to Facebook for news and friends/ family; posts tend to have opinionated comments, whether they’re about politics or a new baby. On Instagram is easier to showcase a product/service in a way that doesn’t feel forced and creates positive feelings around the brand; So, users connect with friends/family on it, but they are just as Instagram is used more for brand awareness, companies, influencers, and people, in general, are seeking inspiration and new ideas while on the app, is a more creative, and less defensive place than the drama of Facebook posts.

Instagram vs Pinterest

Here’s what the stats about adult usage on these two social media platforms.
  • 53% of adults on the web, in the age group of 18 to 29, use Instagram. And only 34% of them use Pinterest.
  • 25% of adults on the web, in the age group of 30 to 49, use Instagram. While 28% of them use Pinterest.
  • 11% of adults on the web, in the age group of 50 to 64, use Instagram. While 27% of them use Pinterest.
Pinterest is the recommended channel if you want to generate high converting traffic to your website. However, if your focus is on improving your online reputation management and building a stronger brand, then you may want to put your digital marketing efforts into Instagram marketing.

Instagram vs Snapchat

Instagram has 4x more users than Snapchat. 50% are on IG Stories daily, where influencers see 30% more engagement. However, everything will depend on your audience. If your target audience is students, teenagers, and young adults, you might be able to reach them more effectively on Snapchat than Instagram.

Steps for an Instagram Audit

  1. Begin implementing a follow-up strategy to help you grow your social media account in the next year.
  2. Do all profile pictures match? review and update if necessary.
  3. Check your profile Bio Edit any irrelevant or incorrect information. 
  4. Add certifications, awards, affiliations, articles to your profile.
  5. Be sure your profile is set public.
  6. Is your website link, on all your channels?
  7. Are your social media channels and username in a prominent place within each channel and website?
  8. Check your email signature and be sure your website’s links, and social media channels are included.
  9. Get rid of inactive followers.
  10. Begin implementing a follow-up strategy to help you grow your social media account in the next year.
  11. Consider using services like Facebook, or  Later to manage your site and gather reports of your social media status. 

Instagram Profile Checklist

Although your IG bio might seem self-explanatory, consider that your bio link could very well be your introduction to a potential customer. Don’t assume that they’ll take action: tell them what to do. For example, Yeti encourages followers to share photos featuring its product line with the #BuiltForTheWild hashtag.
Retailers and eCommerce brands use customer shoppable feed links (like this Like2Buy link from Curalate)


  1. * Make a statement of who you are:
  2. * About you
  3. * Offer something in exchange ( free white paper, free service, free webinar)
  4. * Where are you located?
  5. * Link to your website or landing page

Become a Storyteller

Create content that connects, compel and converts your customers. Your content is your brand so when you create content be sure you are telling part of the story of your brand. For example: Clarify what you are sharing and the purpose of your post reflects who you are. A truly effective feed isn’t just pretty, it tells us in a snapshot of what’s inside your brand. In conclusion, Invite us to a brand story that leads us to become a customer.

Get Ready with this Instagram Audit Checklist

Save money! Positioning your brand for success and achieve a higher ROI! Stay Engage! Improve your process by building your brand awareness y engage with your followers.
Save time! Focus on your business and let the experts do the work for you To learn more about optimization got to Tips to optimize a WordPress Website in 2019
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